Affiliate marketing is another type of marketing approach that uses the internet to reward one or more affiliates for one or more visitors that came to visit the page.

To be able to utilize affiliate marketing better, there are some tools that are useful. These can be blogging, social bookmarking, pinging, keywords, and really simple syndication.

Among the benefits that can be received from affiliate marketing are increased sales, improved traffic on the site, and extended market reach for the product. Companies who turn to affiliate marketing are able to cut costs dedicated to marketing since they can now sell products and services through their affiliates. Costs are reduced because being an affiliate, one does not have to design or ship a product for the merchant will do it. When it comes to advertising the affiliate product, the methods can be pay-per-click advertising, article writing, and use of drop cards or flyers. Pay-per-click advertising involves paying for the clicks of the people who are interested in the ad being sold and that bring them to the affiliate site.

Moreover, the determinants whether to plunge into affiliate marketing are factors like status of the product in the market, level of profit margins, and willingness to invest in additional staff. The basic steps on how to start affiliate marketing is summarized into five steps. First, one has to have an email address and decide on the mode of payment for commissions that will be received. Next, identify the merchant that is preferred to be promoted. Then, sign up for the program and get an ID. Additional work is to search for keywords. Lastly, create own campaign.


5/23/2012 09:49:00 pm


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